What's Working Right Now in Music Marketing?

It's Chris Rockett here, your friendly neighborhood tactics pimp! Today I want to talk to you about what's going on behind the scenes for my music promotion projects.

So what am I doing?

To help please the internet and the mighty "King Google" I'm placing much more emphasis on content based music marketing. You have seen that I'm doing YouTube videos, Twitter posts, Facebook pages, and blog posts.

This all works great to bring in new fans to your gang, because there is so much to talk about in your music scene, and you can easily jump into the conversation.

Let's have a look at how you can do that...

Google - You can obviously pay for traffic on Google, but it's really hard to make a profit so I'm going to suggest you use a process called "Search engine optimization" or SEO.

This means that you show up in the natural search results which will bring new fans to your website.

Did I mention that this kind of fan generation is totally FREE. (Very cool)

You can download a great introduction to SEO here.

But I would suggest you not overcomplicate this and just follow my simple process...

=> Add lots of articles to your blog related to the music scene that you work in.

=> After a while you will start to rank for a lot of different keywords and will be getting hits from all over the place.

=> Do the "Guest post method" and use the links back to your site to power up your blog trust in Google. This will in turn make it easier to rank for other terms.

Facebook - Make sure that you have a Facebook fan page and share high quality content everyday. Create work that is exclusive to your Facebook fans.

When you post ask then to comment and make sure that you join in the conversation before it dies. Share your YouTube videos, blog posts, new songs, guest blog posts and never post any crap on there at all.

If you do this right an post the best stuff you can find, people will share your content, and more and more of their friends will find and follow your page, which will create a feedback loop.

Facebook Ads - I'm also using ads in some cases and you can read my free guide on the Gen-Y Rock Stars blog here.

YouTube - Just start making simple videos at least three times a week and deliver high quality content to your network with not only your own music, but also your opinion of news in the scene, and album reviews for other bands.

Twitter - Track down the latest breaking news in your music scene and become the best source of music information for your fans. Also let your followers know about your own music once in a while.

Final thoughts

People are already looking for quality information about their favourite music so you need to plant yourself in front of those fans and then attract them back to your own website.

Just focus on the top few sites on the Internet and you will save yourself a bunch of time.

That's basically what I wanted to talk to you about today; the most powerful "fan getting" websites on the planet right now, that you can start using to spread your amazing songs and opinions.

May the force be with you, my music marketing friend!

- Chris Rockett

The Ropes of Selling Music For Production

All through the improvements that have impacted the music industry, a very important factor that has always been consistent is music for production. This usually has, and can remain, just about the most desired markets for composers as well as musicians. Music for production is very important to a production's success. Each and every film, TV show and also corporate video requires music to lift their final product... they usually have and will be always. Record labels could only get you so far, but bringing a tune in a TV show may gather its returns for a long time.

Production music libraries in many cases are requested by composers and musicians about how precisely to publish their very own music for production. An excellent library should be available to a stable circulation of fresh material from both experienced or veterans and new musicians. Who knows what undiscovered talent is waiting around in the wings! While all of us devote most time of our day online, connected to our email and the world wide web, it's very easy to deliver out an MP3 with a link to a site to browse around. Yet, a bit of work in your production can surely significantly help. Posting a demo CD featuring your very best work, with all clearly branded might have longer desk pile life than an email that's very easy to delete and tag as spam. The majority of production music libraries hold the greatest submissions on hand, generally organized by genre, for upcoming projects. Do not be blown away to listen to back from a library one year after, when they eventually comprehend they do need an album of mariachi rock music for production.

For some music libraries, composer agreements are made on a work-for-hire basis. The library will have the masters and copyrights, and will keep 100% ownership of publishing shares. But, the composer is eligible to take part in all writer performance royalties. Agreements may change among various music for production libraries, although many work on a work-for-hire basis to be able to support the type of music for production libraries as a one stop licensing shop.

Publishing indie music for production is actually a the same process. But, the management contracts differs from exclusive to non-exclusive deals, varying term period and publishing share splits. Many music supervisors, who be given a continuous stream of submitted music for production, highlight the value of exclusive agreements. It's within their greatest interest, as well as your best interest as a composer/musician/artist, to do business with just one company to try to sell your music. By doing this, all parties included are clear in terms of the prices and true ownership/representative of the music in use. You do not wish to contend against yourself and also have the music supervisor settle for a less expensive license fee. You may be losing out on well-deserved license earnings!

Thus, just what occurs when all the parties agreed and your music is used in a TV show such as Grey's Anatomy or Fringe? Hopefully you are a registered writer with either of the US Performing Rights Organizations (PROs), namely ASCAP, BMI or SESAC. These PROs are every author as well as publishers' very best friend. These people are responsible to keep sending you those royalty checks each quarter, yet most importantly, they help safeguard your rights as a composer and publisher.

The Latest Music Video Products: Music Videos Online

Music of any genre and style will find its listener. Modern technological progress called forth search of new ways of audio and visual transmission and upgraded means of self-expression. Now it is turn of music videos. Progress gives us a chance to watch videos online, which makes access to new music videos very convenient.

Today, the production of music videos makes a step away from the exceptionally aesthetic field towards the commercial medium. The audience can choose between videos online to their liking. There are more than ten thousands of musical artists produce more than 50 thousands of videos.

In the last several years, special attention has been drawn to video projects of a young singer Lady Gaga. Her new music video for the lyrical song You and I caused a stir among the audience and critics. This video is devoted to the singer's relationship with her ex-boyfriend. Here, Lady Gaga plays various roles from a mermaid to an Italian guy.

Music lovers are looking forward to a video for the song Lay it on Me by Kelly Rowland whose popularity is growing day by day. Recently, several shots from this video were shown to the public. Here we see Kelly dance with a group of naked dancers. The final version of the video promises to show the audience a real African elephant. We remind you that Lay it on Me is the third single from the latest singer's album Here I Am which made its debut in the second place in the American chart.

Rock fans should also rejoice because the legendary band Evanescence released a new long-awaited music video. The video was directed by Meiert Avis who worked with Bob Dylan, Bruce Springsteen, Avril Lavigne, Jennifer Lopez and others.

Russian stars are trying to keep up with foreign music video directors and singers. For instance, the video of Vera Brezhneva and Dan Balan Lepestkami Slez (With Petals of Tears) was watched on YouTube 7,322,461 times. The duet's work shows a romantic story of a pair of sweethearts which unfolds in an extremely beautiful cyberspace and by this means produces a great impact on the conscience of a viewer. Same effect has T.A.T.U., music group from two russians girls, who has subdued the world with hits about girls love. This group also was presented on The Eurovision in 2009 year, where they win second place.